Terms & Conditions

This Marketing Service Agreement (this “Agreement”) is by and between Market Sprinter AB – Dently (“The Company”) and the business completing payment on the Signup Page (“The Client”). By completing payment on the Signup Page, The Client agrees to the terms outlined in this Agreement.

The Company and The Client agree as follows:

1. Deliverables

“Delivery of services” is defined by the following deliverables (referred to as “AI Marketing Systems”):

a) AI Visibility Manager

Optimization of The Client’s info across online directories that impact AI visibility.

b) AI New Patient Coordinator & AI Receptionist

AI communication system for responding to new patient inquiries, reactivating inactive patients, and handling unanswered calls.

c) AI Ad Management

AI-assisted Meta or Google ad creation, management, and optimization. Available on request after the 60-day learning phase. Ad spend is paid separately by The Client.

d) Lead & Conversation Portal

Web portal for viewing incoming leads and monitoring AI conversations.

2. Client Cooperation

The Client is responsible for providing a functional ad account and necessary assets where ad management is requested. The Company is not liable for delays caused by inaccessibility of The Client’s accounts or assets.

3. Fees & Terms

Term Length: 6 months. The Agreement automatically renews every 6 months at the same Company Service Fee, unless canceled in writing by either party at least 30 days prior to the renewal date.

Company Service Fee: Specified on the Signup Page, billed automatically upon signup and as a single 6-month payment at each renewal date.

Multi-Location Discount: Clients who sign up multiple locations on the same Enrollment Call receive 20% off the Company Service Fee for each location during the first 6-month term. Standard pricing applies at renewal.

Ad Spend: Recommended $1,000-$1,500/month, paid separately to Meta/Google by The Client. Management of over $2,000/month in total ad spend is available at an additional fee.

Location Exclusivity: The Client will receive a 15-mile exclusivity radius, within which The Company will not run an identical marketing campaign for another client while The Client remains active under this Agreement.

The Client certifies they are the authorized user of the payment method provided and will not dispute transactions under this Agreement with the issuing bank. The Client agrees that the payment method will be securely kept on file for future billing.

4. Effective Date

The Effective Date of this Agreement shall be the date on which the first payment is received by The Company.

5. Ownership of Materials

The Client retains full ownership of any marketing materials provided to The Company, including logos, staff photos, and treatment videos, as well as the advertising creative produced for The Client and the leads and campaign performance data generated under this Agreement.

6. Data Privacy & Confidentiality

The Company will maintain strict safeguards to protect the confidentiality and security of all patient and lead information, and shall not sell, share, or use such information for any purpose outside the scope of this Agreement. Both parties agree to protect each other’s proprietary information with the same care they apply to their own. These obligations remain in effect during and after the term of this Agreement.

7. Performance Assurance

The Company commits that The Client will receive at least 10 patients who show up for an appointment in any rolling 30-day period (“Patient Minimum”), beginning after a 60-day learning phase. If the Patient Minimum is not met after the learning phase, The Client can request the following Performance Assurance at no additional cost:

a) A Senior Growth Strategist will perform hands-on optimization alongside the AI Marketing Systems until the Patient Minimum is reached. This may include campaign audits, creative refreshes, targeting adjustments, landing page reviews, and other measures at The Company’s discretion.

b) The Client may receive access to additional AI systems for increasing new patient acquisition, at The Company’s discretion.

c) To remain eligible for the Performance Assurance, The Client must have all AI Marketing Systems active and must reasonably follow The Company’s recommendations for improving performance. The Performance Refund additionally requires that all AI Marketing Systems, including ad campaigns, have been active for at least 3 months during the term, with a minimum ad spend of $1,000 per month during those months.

d) Performance Refund. If The Client completes the full 6-month term and the Patient Minimum was never met, The Client may request a full refund of the Company Service Fee for that term. The request must be in writing, within 30 days of the term ending, and the conditions in 7(c) must have been met throughout. This refund is not available during the term, or if The Client cancels early. Otherwise, the Company Service Fee is non-refundable.

8. Service Availability & Performance

The AI Marketing Systems rely on automated technologies and third-party platforms. Temporary disruptions, third-party outages, and occasional AI output errors do not constitute a breach and do not entitle The Client to a refund or credit. The Client acknowledges that results may vary based on location, ad platform changes, and seasonality.

9. Refund Policy

Upon signup, The Company immediately begins system configuration and account setup on behalf of The Client. The Client may request a full refund within 7 days of the Effective Date, as this represents the period during which initial setup work is completed. After this 7-day setup period, all fees are non-refundable as resources and work have been fully allocated, except where a Performance Refund applies under Section 7(d).

10. Cancellation Policy

a) The Client may cancel this Agreement at any time by providing written notice to The Company. Any fees already paid are non-refundable, and any unpaid balance for the current 6-month term — including any remaining payment plan installments — remains due upon cancellation and will continue to be charged to the payment method on file on the original schedule.

b) To cancel renewal, The Client must provide written notice at least 30 days prior to the renewal date. Cancellations submitted less than 30 days before renewal are not effective until the following renewal period, and the upcoming term’s fee remains due in full.

11. Limitation of Liability

The Company is not liable for indirect or consequential damages arising from the performance or nonperformance of the AI Marketing Systems. The Company’s total aggregate liability under this Agreement shall not exceed an amount equivalent to one month’s service fee, calculated as the Company Service Fee for the then-current 6-month term divided by six. The Company is not responsible for errors resulting from incomplete or inaccurate information provided by The Client, or for circumstances beyond its control, including changes in platform policies or terms of service.

12. Dispute Resolution

The Parties agree that any dispute arising out of or in connection with this Agreement shall be resolved efficiently and professionally. To that end, any such dispute shall be finally settled under the Rules of Arbitration of the International Chamber of Commerce by one arbitrator. The language of the arbitration shall be English.

13. Entire Agreement

This Agreement is the final and complete agreement between the Parties. The Company may update these Terms & Conditions as needed. The Client will be notified of any material changes at least 30 days in advance. Continued use of the AI Marketing Systems after updates take effect constitutes acceptance. The Client’s payment obligations survive cancellation or termination, except as provided under the Refund Policy.

14. Severability

If any provision of this Agreement is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

15. Headings

Section headings are for convenience only and do not affect the interpretation of this Agreement.